PPC Advertising Management Services end-to-end management
About the service
PPC advertising services put your ads in front of people who are searching for what you sell or who look like your best customers. Ads show up for a search on Google or based on interests on Facebook and Instagram, and you pay per click or impression — not for a spot on a banner.
This page is the starting point. We don’t sell a one-size-fits-all “campaign bundle.” First we figure out where your customers are: some are already searching on Google, some need to see your product in their feed, and some need a reminder about the cart they left behind. Based on that, we combine Google Ads search, Performance Max, Meta Ads, and retargeting, and split the budget according to a media plan.
You get live campaigns with conversions tracked in GA4, every lead tagged with its source, and a weekly report: what was spent, how many leads came in, and what we’re changing next.
- Time to launch
- from 5 days
- Price
- from $250
- Platforms
- Google and Meta
- Getting started
- free consultation
What PPC advertising is and who it’s for
PPC (pay-per-click) advertising means paid ads on Google, YouTube, Facebook, and Instagram that appear based on what a person searches for or what they’re interested in. It fits businesses that need leads now, not six months into an SEO program.
- Service and B2B companies — Google Ads search campaigns for high-intent keywords.
- Online stores — Performance Max with a product feed, plus dynamic retargeting.
- New products and brands — Meta Ads to reach people who aren’t searching yet.
- Launches and seasonal promotions — media planning so you know the budget and forecast in advance.
If you already know which platform you need, head to its page. If not, let’s start with a consultation and build the right channel mix.
How much PPC costs: ad spend vs. management fee
PPC pricing has two separate parts: our fee for the work and the ad spend you pay directly to Google or Meta.
- Setup — from $250, one-off: media plan, GA4 and conversion tracking, campaigns, and ads.
- Management — from $200 per month or 10–15% of ad spend: optimization, testing, and reports. We agree on the fee model before launch.
- Ad budget — from $300 per month, paid directly to Google and Meta. The amount depends on competition in your niche, cost per click, target locations, and how many leads you want.
We calculate the ad budget in a media plan before launch, so you see forecasts for several scenarios and decide whether to advertise before spending a single dollar. A forecast is an estimate, not a guaranteed number of leads.
The result: leads, not clicks
We measure PPC results in leads, calls, and sales — not clicks or reach. That’s why we set up tracking for every key action on your site and send conversions to Google Ads and Meta before launch.
- Every lead is tied to a source: the campaign, keyword, or creative.
- A weekly report shows spend, number of leads, and cost per lead.
- Keywords and audiences that don’t produce leads get paused, and the budget moves to what works.
We don’t promise a specific number of leads up front — it depends on your niche, website, and budget. Instead, we show a forecast before launch and tell you honestly if your landing page isn’t ready for paid traffic.
What's included
Audit and strategy
We review your niche, competitors, and website and pick channels that match your demand.
Search ads
Google Ads for “price,” “near me,” and “buy” searches — for people who are already looking.
Performance Max
One campaign across Search, YouTube, Maps, and Gmail — for stores with a product feed.
Meta Ads
Facebook and Instagram ads that create demand through creatives.
Retargeting
We bring back visitors who left your site without reaching out.
Analytics and reports
GA4, conversion tracking, and a Looker Studio report — you see the cost of every lead.
How we work
Brief and media plan
We estimate demand, cost per click, and lead forecasts across scenarios.
Setup
We configure GA4 and conversions, write the ads, and review your landing page.
Launch
We turn the campaigns on and watch the first data every day.
Optimization
Each week we prune keywords and audiences and shift budget to what drives leads.
Packages and pricing
Setup
- Niche audit and media plan
- GA4 and conversion tracking setup
- Google Ads or Meta Ads campaigns
- Ad copy and first creatives
- Close monitoring for the first weeks
Management
- Weekly keyword and bid optimization
- Ad and audience testing
- Negative keywords and exclusions
- Weekly Looker Studio report
- Monthly review and action plan
Ad budget
- Budget planned in a media plan before launch
- Several scenarios with lead forecasts
- Amount depends on cost per click and competition
- Billed to your own Google Ads and Meta accounts
- Scale the budget up gradually
Frequently asked questions
How much do PPC advertising services cost?
The cost has three parts: setup from $250 as a one-off fee, management from $200 per month or 10–15% of ad spend, and the ad budget itself, from $300 per month, paid directly to Google or Meta. We quote our exact fee after a free consultation, since it depends on the number of platforms, campaigns, and products. Ad spend is calculated separately in a media plan so you see a forecast before launch.
What ad budget do I need to get started?
To start, we recommend an ad budget from $300 per month, which you pay directly to Google or Meta, separately from our fee. The exact amount depends on cost per click in your niche, your target locations, and how many leads you want. Before launch, we model several scenarios in a media plan and show what each one could deliver — a forecast, not a guarantee of leads.
When will I see the first leads?
We launch campaigns in as little as 5 days after the brief, and clicks start coming in on day one. A stable cost per lead usually takes a few weeks, once the algorithms have data and we’ve cut irrelevant keywords and audiences. We don’t promise results by a set date — it depends on your niche and website.
Should I choose Google Ads or Meta Ads?
Google Ads reaches people who are already searching for your product or service; Meta Ads reaches people who aren’t searching yet. Service and B2B companies usually start with search, new products with Meta, and online stores with Performance Max and retargeting. Often a combination works best, and the media plan shows how to split the budget.
Do you run PPC campaigns in the US, Europe, and Ukraine?
Yes. We work remotely and run campaigns for any city or country — the US, Europe, Ukraine, and Kazakhstan. Ad language, locations, and ad scheduling are set up for each market.
Who owns the ad account?
You do. We create Google Ads, Meta Business Suite, and GA4 accounts under your company or get access to the ones you have. Your data and campaign history stay with you, even if we stop working together.
Other formats
Google Ads: Search
Ads for high-intent demand — people are already searching for your service. Learn more
Performance Max
Automated Google campaigns across all channels at once. Learn more
Meta Ads
Facebook and Instagram: we create demand ourselves with creatives and audiences. Learn more
Retargeting
We bring back people who already visited your site but didn’t leave a request. Learn more
Media planning
A forecast of your budget, cost per lead, and number of leads before launch. Learn more
We’ll show you your future website and what it will cost
Free consultation: we’ll dig into your niche and competitors and propose a structure, estimate, and timeline — even if you’re still comparing agencies.
- Estimate and timeline — before we start
- Payment in stages
- The site and all accounts are yours
After you send a request, our lead manager will contact you: they’ll give you a free consultation, discuss your goals, and answer your questions about strategy.