Performance Max every Google channel

One campaign runs your ads across Search, YouTube, Gmail, Discover, Maps, and the Display Network. The algorithm finds buyers on its own — our job is to feed it the right signals and accurate conversion data.
Ads & social media:
  • PPC advertising
  • Content strategy
  • Instagram management
  • Reels & TikTok
  • Google Ads: Search
Glass lightning bolt striking water and sending out ripples

About the service

Performance Max is an automated Google Ads campaign type that splits your budget across Google’s channels on its own. It’s a strong fit for online stores with a product feed and for businesses that already have conversion history and want to reach beyond Search.

Automation is only as good as the data it gets. So we start by setting up accurate conversions and order values, preparing your feed in Google Merchant Center, and building asset groups — copy, images, and video — along with audience signals. We separate branded searches so the campaign doesn’t take credit for people who would have found you anyway.

You get a campaign you can actually control: reports by asset group and product, regular creative tests, and a clear picture of where the budget goes.

Time to launch
from 5 days
Price
after an estimate
For online stores
Google Merchant Center
Getting started
free consultation

What’s included

Conversion values

We set up conversions in GA4 and Google Ads with real order values.

Product feed

We prepare your Merchant Center feed and fix product errors.

Asset groups

Copy, images, and video for each category or audience.

Audience signals

Customer lists and site visitors show the algorithm who to look for.

Brand exclusions

Branded searches are kept separate, so you see what the campaign adds on top.

Reporting

Results by asset group and product in a Looker Studio dashboard.

How we work

  1. Black notebook with a lime bookmark and a pen on silk

    Data audit

    We check your conversions, feed, and account history. We fix whatever holds the algorithm back.

  2. Glass panels with a layout grid and lime edges

    Assets

    We prepare copy, images, and video and gather audience signals.

  3. Fan of fabric swatches from black to lime

    Launch and learning

    We launch the campaign and leave it alone during the learning period.

  4. Laptop with a lime butterfly rising from its screen

    Optimization

    We replace weak creatives and shift budget between asset groups.

Frequently asked questions

How much does it cost to set up a Performance Max campaign?

We price Performance Max setup after an estimate, and the consultation is free. The cost depends on the size of your catalog and the state of your Google Merchant Center feed, the number of asset groups, whether we need to produce images and video, and how accurately conversions and order values are tracked today. Your ad spend is paid to Google separately from our fee.

How long does Performance Max take to start working?

Setup and launch take as little as 5 days, and then the campaign goes through a learning period. Learning usually lasts several weeks and depends on conversion volume: the more data the algorithm gets, the faster it finds buyers. During that time we avoid sharp changes to budgets and assets, and we judge results once performance stabilizes.

Should I use Performance Max or a standard Search campaign?

Performance Max is the better fit for online stores with a product feed and for businesses with a steady conversion history. For service businesses with a small budget and only a handful of leads a month, Search usually gives more control, since you see and manage the actual queries. The two often run side by side, and we separate branded searches so each campaign’s contribution is clear.

What should we prepare to launch Performance Max?

We need access to Google Ads, Google Merchant Center (for stores), GA4, and Google Tag Manager. Send your logo, quality photos of your products or work, any video you have, and tell us which categories matter most and what their margins are. Customer lists help as audience signals if you have permission to use them. We start with a free consultation to check whether your data is ready for automation.

We’ll show you your future website and what it will cost

Free consultation: we’ll dig into your niche and competitors and propose a structure, estimate, and timeline — even if you’re still comparing agencies.

  • Estimate and timeline — before we start
  • Payment in stages
  • The site and all accounts are yours
8+years of experience
100+successful projects

After you send a request, our lead manager will contact you: they’ll give you a free consultation, discuss your goals, and answer your questions about strategy.

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    1. 01 We review your request
    2. 02 We get in touch to clarify the details
    3. 03 We prepare a proposal and estimate