Meta Ads Facebook and Instagram
About the service
Meta Ads covers Facebook, Instagram, Messenger, and the Meta Audience Network. People there aren’t searching for a product — they’re scrolling their feed, so they see your ad before they even have a need in mind. It works well for impulse and lifestyle products, new launches, events, and services with a broad audience.
On Meta, the creative decides the outcome. That’s why our designer works side by side with the media buyer: we prepare several angles — different benefits, Reels, Stories, and carousels — and test them at the same time. We also set up Meta Pixel and Conversions API so the algorithm learns from real leads, not clicks.
You get campaigns with tested creatives, a clear audience structure, and a report showing which angles bring in leads and what they cost.
- Time to launch
- from 5 days
- Price
- after an estimate
- Creatives
- designed in-house
- Getting started
- free consultation
What’s included
Audiences
Broad, lookalike, and interest-based audiences, split by whether people know you yet.
Creatives
Static images, video, and Reels — several ad angles to test.
Ad copy
Each angle leads with one key benefit, not a list.
Pixel and CAPI
Meta Pixel and Conversions API report leads from your site more accurately.
Lead forms
Meta instant forms that send leads to your CRM or Telegram.
Tests and reports
A/B tests of creatives and a report on which angle brings cheaper leads.
How we work
Research
We study your product, audience, and competitors’ ads. We form hypotheses.
Creatives
We prepare several angles in different formats and get your approval.
Launch
We set up Pixel and Conversions API and launch test campaigns.
Scaling
We turn off what’s weak and put more budget behind what works.
Frequently asked questions
How much does Facebook and Instagram ad management cost?
We quote Meta ads setup and management after an estimate, and the consultation is free. The price depends on how many products and audiences you have, how many creatives you need — static images, video, Reels — and whether Meta Pixel and Conversions API have to be set up from scratch. Your ad budget is paid to Meta separately from our fee, and our in-house designer produces the creatives.
How long does it take to launch Instagram and Facebook ads?
We launch your first Meta campaigns in as little as 5 days. In that time we study your product and competitors’ ads, prepare several creative angles, get your approval, and set up Pixel and Conversions API. The timeline depends on how quickly creatives are approved and whether we have access to your business account. The first weeks after launch go into testing angles to find the ones that bring leads.
Do I need Conversions API if Meta Pixel is already on my site?
Yes, if your ads send people to your website, Conversions API should run alongside the Pixel. The Pixel works in the browser and misses some events because of ad blockers and tracking limits on iPhones. Conversions API sends leads from the server, so Meta sees more real conversions and learns more accurately. For Meta instant forms inside Facebook and Instagram, it matters less.
What do you need from us to start Meta ads?
We need access to Meta Business Suite, your ad account, Facebook Page, and Instagram profile, plus your website to install the Pixel. Tell us about your product, your customers, and their objections, send your logo and any photos or video, and share your monthly ad budget. Let us know where leads should go — your CRM or Telegram. It all starts with a free consultation.
Other formats
Google Ads: Search
Ads for high-intent demand — people are already searching for your service. Learn more
Performance Max
Automated Google campaigns across all channels at once. Learn more
Retargeting
We bring back people who already visited your site but didn’t leave a request. Learn more
Media planning
A forecast of your budget, cost per lead, and number of leads before launch. Learn more
PPC advertising
Google Ads and Meta Ads in one plan: from keywords and creatives to a lead report. Launch in as little as 5 days. Learn more
We’ll show you your future website and what it will cost
Free consultation: we’ll dig into your niche and competitors and propose a structure, estimate, and timeline — even if you’re still comparing agencies.
- Estimate and timeline — before we start
- Payment in stages
- The site and all accounts are yours
After you send a request, our lead manager will contact you: they’ll give you a free consultation, discuss your goals, and answer your questions about strategy.