Media planning forecast before launch
About the service
A media plan is a model of your ad campaign before it starts: channels, monthly budget, cost per click, site conversion rate, cost per lead, and lead volume. It helps when you’re deciding whether paid ads make sense, preparing a launch, or splitting a budget between Google Ads and Meta Ads.
We rely on data, not market averages: search volume and cost per click from Google Keyword Planner, audience sizes in Meta, your site’s conversion rate from GA4 if you already have it, and your product margin. We build three scenarios — conservative, baseline, and ambitious — and show what each one depends on.
You get a media plan spreadsheet with a monthly budget, lead forecasts for each scenario, and a checklist of what to prepare before launch. You can launch with us or hand it off to another team.
- Timeline
- from 5 business days
- Price
- after an estimate
- Deliverable
- 3 forecast scenarios
- Getting started
- free consultation
What’s included
Demand research
Search volume and cost per click from Google Keyword Planner.
Meta audiences
Audience size and overlap for Facebook and Instagram ads.
Unit economics
Margin, average order value, and the cost per lead your business can afford.
Budget allocation
How much to invest and when, by channel and by month.
Forecast scenarios
Conservative, baseline, and ambitious — with lead volume and cost per lead.
Launch checklist
What to prepare: website, analytics, creatives, and conversions.
How we work

Brief
We collect your goals, geography, margins, and past ad history.

Research
We analyze demand, competitors, and traffic costs in each channel.

Modeling
We build the model and three scenarios with lead forecasts.

Plan review
We walk you through the numbers on a call and agree on the budget before launch.
Frequently asked questions
How much does a media plan for Google and Meta ads cost?
We price a media plan after an estimate, and the consultation is free. The cost depends on how many channels, countries, and products the plan covers, and whether there’s ad history and GA4 data to build on. The media plan is a standalone deliverable: you can launch with us or hand it to another team, and ad spend is always paid to the platforms separately.
How long does it take to build a media plan?
A media plan takes as little as 5 business days. In that time we collect the brief, analyze demand and cost per click in Google Keyword Planner, Meta audience sizes, and competitors, build a model with three scenarios, and walk you through the numbers on a call. It takes longer if the plan covers several countries or products or if analytics access comes in late.
How accurate is the lead forecast in a media plan?
A media plan is an evidence-based model, not a guarantee of lead volume. We build it on real data — Google cost per click, Meta audience sizes, your site’s conversion rate, and your margins — which is why we give three scenarios, conservative, baseline, and ambitious, and show what each depends on. After the first weeks of ads, actual numbers refine the model and the plan can be adjusted.
What do you need from us to prepare a media plan?
We need a brief: your goals, target locations, products or services, average order value, margins, and a rough budget range. If you’ve run ads before, give us view access to Google Ads, your Meta ad account, and GA4 so the forecast rests on your own data, not just market figures. We start with a free consultation to clarify the task and timeline.
Other formats
Google Ads: Search
Ads for high-intent demand — people are already searching for your service. Learn morePerformance Max
Automated Google campaigns across all channels at once. Learn moreMeta Ads
Facebook and Instagram: we create demand ourselves with creatives and audiences. Learn moreRetargeting
We bring back people who already visited your site but didn’t leave a request. Learn morePPC advertising
Google Ads and Meta Ads in one plan: from keywords and creatives to a lead report. Launch in as little as 5 days. Learn moreWe’ll show you your future website and what it will cost
Free consultation: we’ll dig into your niche and competitors and propose a structure, estimate, and timeline — even if you’re still comparing agencies.
- Estimate and timeline — before we start
- Payment in stages
- The site and all accounts are yours
After you send a request, our lead manager will contact you: they’ll give you a free consultation, discuss your goals, and answer your questions about strategy.

