Performance Max every Google channel
About the service
Performance Max is an automated Google Ads campaign type that splits your budget across Google’s channels on its own. It’s a strong fit for online stores with a product feed and for businesses that already have conversion history and want to reach beyond Search.
Automation is only as good as the data it gets. So we start by setting up accurate conversions and order values, preparing your feed in Google Merchant Center, and building asset groups — copy, images, and video — along with audience signals. We separate branded searches so the campaign doesn’t take credit for people who would have found you anyway.
You get a campaign you can actually control: reports by asset group and product, regular creative tests, and a clear picture of where the budget goes.
- Time to launch
- from 5 days
- Price
- after an estimate
- For online stores
- Google Merchant Center
- Getting started
- free consultation
What’s included
Conversion values
We set up conversions in GA4 and Google Ads with real order values.
Product feed
We prepare your Merchant Center feed and fix product errors.
Asset groups
Copy, images, and video for each category or audience.
Audience signals
Customer lists and site visitors show the algorithm who to look for.
Brand exclusions
Branded searches are kept separate, so you see what the campaign adds on top.
Reporting
Results by asset group and product in a Looker Studio dashboard.
How we work

Data audit
We check your conversions, feed, and account history. We fix whatever holds the algorithm back.

Assets
We prepare copy, images, and video and gather audience signals.

Launch and learning
We launch the campaign and leave it alone during the learning period.

Optimization
We replace weak creatives and shift budget between asset groups.
Frequently asked questions
How much does it cost to set up a Performance Max campaign?
We price Performance Max setup after an estimate, and the consultation is free. The cost depends on the size of your catalog and the state of your Google Merchant Center feed, the number of asset groups, whether we need to produce images and video, and how accurately conversions and order values are tracked today. Your ad spend is paid to Google separately from our fee.
How long does Performance Max take to start working?
Setup and launch take as little as 5 days, and then the campaign goes through a learning period. Learning usually lasts several weeks and depends on conversion volume: the more data the algorithm gets, the faster it finds buyers. During that time we avoid sharp changes to budgets and assets, and we judge results once performance stabilizes.
Should I use Performance Max or a standard Search campaign?
Performance Max is the better fit for online stores with a product feed and for businesses with a steady conversion history. For service businesses with a small budget and only a handful of leads a month, Search usually gives more control, since you see and manage the actual queries. The two often run side by side, and we separate branded searches so each campaign’s contribution is clear.
What should we prepare to launch Performance Max?
We need access to Google Ads, Google Merchant Center (for stores), GA4, and Google Tag Manager. Send your logo, quality photos of your products or work, any video you have, and tell us which categories matter most and what their margins are. Customer lists help as audience signals if you have permission to use them. We start with a free consultation to check whether your data is ready for automation.
Other formats
Google Ads: Search
Ads for high-intent demand — people are already searching for your service. Learn moreMeta Ads
Facebook and Instagram: we create demand ourselves with creatives and audiences. Learn moreRetargeting
We bring back people who already visited your site but didn’t leave a request. Learn moreMedia planning
A forecast of your budget, cost per lead, and number of leads before launch. Learn morePPC advertising
Google Ads and Meta Ads in one plan: from keywords and creatives to a lead report. Launch in as little as 5 days. Learn moreWe’ll show you your future website and what it will cost
Free consultation: we’ll dig into your niche and competitors and propose a structure, estimate, and timeline — even if you’re still comparing agencies.
- Estimate and timeline — before we start
- Payment in stages
- The site and all accounts are yours
After you send a request, our lead manager will contact you: they’ll give you a free consultation, discuss your goals, and answer your questions about strategy.

