Custom web app development services SaaS, portals, MVPs

We plan, design, and build turnkey web products, from a Figma prototype to launch and support. UX/UI design and engineering sit on one team, so the product looks premium and works the way it was designed.
Turnkey:
  • branding & identity
  • corporate websites
  • online stores
  • landing pages
  • marketplaces
  • AI automation
Glass screen with a smoky butterfly over black silk

About the service

Web app development services cover everything it takes to build a product people use in the browser: a SaaS platform, client portal, MVP, internal tool, or booking system. You need one when a website isn’t enough and users have to sign in, work with data, pay, or get reports.

As a design-led SaaS development company, THEONEBLY keeps the product on one team, with no outsourcing, and works remotely with clients in the USA, Europe, Ukraine, and Kazakhstan. Our UX/UI designer (8+ years on strong product teams) maps user flows and designs the interface in Figma, our designer-architect and developer (5 years) models the data and writes the code, and our SEO/GEO specialist (10+ years in Google Search) prepares public pages for search. So the product looks premium and works as designed.

You get a working web product with a design system, integrations, and hosting under your account. The code, the repository, and every account are yours, and after launch we stay on for support and iteration.

MVP timeline
from 6–8 weeks
Price
after an estimate
Stack
React, Node.js, Python
Getting started
free consultation

Custom web application development: SaaS, portals, MVPs

A web app is a service in the browser where people don’t just read — they work: they sign in, enter data, pay, and get reports. Here’s what we build:

  • SaaS products with subscription plans, roles, and user accounts;
  • client portals for orders, documents, statuses, and payments;
  • MVPs, first versions of a product that test the idea with real users;
  • internal tools, such as admin panels and dashboards that replace spreadsheets;
  • booking systems and catalogs with schedules, open slots, search, and filters.

Need just the interface, without development? That’s a separate service: UI/UX design.

Tech stack for the job: React, Next.js, Node.js, Python

Web app development starts with choosing the stack: we pick the technology to fit the product and explain the choice before we quote.

  • React and Next.js for the front end: portals, dashboards, and fast pages that Google can index;
  • Node.js or Python for the back end: business logic, APIs, roles and permissions, and data processing;
  • WordPress when the product mainly needs an easy-to-edit CMS (see WordPress development).

We write code with AI coding assistants, which shortens the path from prototype to a working build, while our developer leads the architecture and code review. All the code lives in your repository.

How we estimate cost and timeline

The cost of a web app depends less on the number of screens than on the logic behind them, so we set the price after an estimate. Cost and timeline depend on:

  • the number of roles and user flows, such as customer, manager, and admin;
  • integrations: payments and subscriptions, CRM, email, third-party APIs;
  • data: reports, imports, and access rights;
  • whether you already have a prototype, a design, or code.

An MVP with the core flows takes from 6–8 weeks. You pay in stages, and the scope and deadline of each stage are fixed in the contract. For examples of our design and development work, see our case studies.

What's included

UX and prototype

User flows and a clickable Figma prototype, so the logic is tested before any code.

UI design

The interface plus a design system of reusable components, so every new screen looks like part of the product.

Front end

React and Next.js for an interface that responds fast on phones and desktops.

Back end

Node.js or Python for business logic, APIs, roles, and permissions for every user.

Integrations

Payments and subscriptions, CRM, email, and third-party APIs, with no manual data transfer.

Launch and support

Testing, hosting under your account, and ongoing improvements after release.

How we work

  1. Black notebook with a lime bookmark and a pen on silk

    Discovery and scope

    We dig into the idea, the users, and the processes, then define what goes into the first version.

  2. Glass panels with a layout grid and lime edges

    Prototype and design

    We map the user flows and design the interface in Figma, then get your sign-off before development.

  3. Fan of fabric swatches from black to lime

    Development

    We build the front end and back end, connect the integrations, and show you the result of every stage.

  4. Laptop with a lime butterfly rising from its screen

    Launch and iteration

    We test, set up hosting, ship, and keep improving the product based on user feedback.

What happens after launch

30 days of free support

We fix bugs, make small edits and make sure every lead from the site reaches you.

  • We show you how to run the site

    You learn to update texts, photos, services and articles yourself, no developer needed.

  • Every login is yours

    Admin panel, domain, hosting, design files and analytics move to your account.

  • After that, it's up to you

    Monthly tech support, SEO and site growth, only when you need them.

Frequently asked questions

How much do web app development services cost?

The cost of building a SaaS product or web app is set after an estimate, because it depends on the number of roles and user flows, the integrations, the data, and whether a design already exists. We start with a free consultation, then send an estimate broken down by stage. You pay in stages, with amounts and deadlines fixed in the contract.

How long does MVP development take?

MVP development with the core user flows takes from 6–8 weeks. The timeline depends on the number of roles, the integrations, and whether the design is ready. To launch sooner, we keep only what’s needed to test the idea in the first version and plan the rest for later releases.

Who owns the code and accounts?

You own the code, the repository, and every account, completely. Hosting, the domain, and services such as payments, analytics, and email are set up under your accounts or handed over at launch. You’re never locked in: any team can keep building the product.

Can you take over a web app another team started?

Yes, we take over products that another team started. We begin with an audit of the code, architecture, infrastructure, and UX, then tell you what’s worth building on and what’s better rewritten. If rebuilding makes more sense than patching, we’ll say so up front.

What does support include after launch?

Support after launch covers bug fixes, dependency updates, stability monitoring, and new features from the product roadmap. We agree on the format and scope separately, once it’s clear how real people use the product and what to improve first.

Will you sign an NDA?

Yes, we sign an NDA on request before you share product details. For the first consultation, you usually don’t need to reveal much: a general description of the task and your goals is enough. Confidentiality terms can also go into the main contract.

We’ll show you your future website and what it will cost

Free consultation: we’ll dig into your niche and competitors and propose a structure, estimate, and timeline — even if you’re still comparing agencies.

  • Estimate and timeline — before we start
  • Payment in stages
  • The site and all accounts are yours
8+years of experience
100+successful projects

After you send a request, our lead manager will contact you: they’ll give you a free consultation, discuss your goals, and answer your questions about strategy.

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    1. 01 We review your request
    2. 02 We get in touch to clarify the details
    3. 03 We prepare a proposal and estimate