Branding & identity from scratch
About the service
Branding matters when a company is launching, entering a new market, or has outgrown an old logo and a patchwork of materials. A brand is more than a logo: it’s how people see you, what they say about you, and why they choose you.
We start with positioning: we analyze the market and competitors and define what makes you different and how to talk about it. Only then do we look for a visual language. The same team builds your website, ads, and social media, so we test the identity on real touchpoints right away — from the website’s first screen to Instagram Stories.
You get a logo, colors, fonts, graphic elements, and brand guidelines with usage rules, plus source files in Figma and vector formats.
- Timeline
- from 2 weeks
- Price
- after an estimate
- Deliverables
- guidelines, source files
- Getting started
- free consultation
What’s included
Positioning
We define what sets you apart from competitors.
Logo
A mark that works on a storefront sign and a profile picture.
Visual identity
Colors, fonts, and graphics — one visual language everywhere.
Brand voice
How your brand talks to customers — rules and sample copy.
Brand assets
Business cards, social media, presentations — mockups on real examples.
Brand guidelines
Usage rules and source files for your team and contractors.
How we work
Research
We analyze the market, audience, and competitors to find what makes you different.
Positioning
We define the core of the brand and agree on it before any visuals.
Identity
We present logo and style options and refine the one you choose.
Guidelines
We put together the rules and assets and hand over all source files.
Frequently asked questions
How much does branding and visual identity design cost?
We price branding after an estimate, because projects vary from refreshing an existing style to building a brand from scratch with positioning and voice. The cost depends on the depth of market research, the number of logo concepts, the list of brand applications and the scope of the guidelines. The consultation is free, and afterward you get a quote and a clear list of deliverables.
How long does it take to create a brand identity?
Branding and visual identity take as little as 2 weeks. In that time we research the market and competitors, define your positioning, present logo and style concepts, and put together the brand guidelines. The timeline depends on the number of brand applications, revision rounds, and how quickly you approve the positioning, since we only move to visuals after that.
What's the difference between branding and a logo?
A logo is just one part of a brand, while branding shapes how people see you and why they choose you. It starts with positioning and brand voice, and only then turns into a logo, colors, typography, graphic elements and applications. Without positioning, even a great-looking mark can't explain what makes you different, so we start with strategy, not sketches.
What do you need from us to start a branding project?
To start, send a request and book a free consultation. Tell us about your company, product and customers, name your competitors and a few brands whose spirit you like, and explain where the business is heading over the next few years. If you already have a logo or materials, show them to us, and we'll tell you honestly what's worth keeping and what needs a refresh.
Other formats
UI/UX design
Research, a prototype, and a custom interface for your website or SaaS in Figma — no templates or off-the-shelf themes. Learn more
Corporate website
A multi-page company website with services, a blog, and forms. Boosts trust and brand status. Learn more
Landing page
A one-page website built around a single goal — a product launch, a promotion, or an ad campaign. Maximum conversion. Learn more
Online store
E-commerce with a catalog, cart, payments, and integrations. Online sales 24/7. Learn more
Web apps & SaaS
SaaS products, client portals, MVPs, and internal tools, with design and engineering on one team. Learn more
UX audit
A usability and conversion review that finds where your site loses leads — with a prioritized fix plan and screenshots. Learn more
Crypto project website
Websites for Web3, tokens, and DeFi — modern design, wallet integrations, fast performance. Learn more
Marketplace
A platform with many sellers, user dashboards, and complex logic. Scales as you grow. Learn more
We’ll show you your future website and what it will cost
Free consultation: we’ll dig into your niche and competitors and propose a structure, estimate, and timeline — even if you’re still comparing agencies.
- Estimate and timeline — before we start
- Payment in stages
- The site and all accounts are yours
After you send a request, our lead manager will contact you: they’ll give you a free consultation, discuss your goals, and answer your questions about strategy.