GEO: Generative Engine Optimization visibility in AI answers
GEO optimization: what it is and how we work
Generative Engine Optimization (GEO) is the work of making sure ChatGPT, Gemini, Perplexity, and Google’s AI Overviews can find your site, understand what you do, and mention your brand in their answers. It’s also called AI search optimization or AI SEO. It matters most when customers ask AI for advice before they buy. For classic top-10 rankings in Google Search, see our SEO services.
GEO grew out of SEO, so it’s led by our SEO/GEO specialist, who has over 10 years of experience with Google.
First we record what AI already says about you and your competitors. Then we open your site to AI crawlers, add structured data, clear facts, and answers to customer questions, and build mentions on third-party platforms. We also run dedicated ChatGPT optimization and AI Overviews optimization.
No one can control AI answers directly, so we don’t guarantee mentions: we work on the sources models rely on. Every month you get a report on which answers include your brand, which pages get cited, and what we’re doing next.
- How we work
- monthly retainer
- Price
- after the audit
- We track
- ChatGPT, Gemini, Perplexity, AI Overviews, Copilot
- Getting started
- preliminary analysis — $100
AI search optimization: what AI assistants look for
AI assistants mention brands they can find clear, consistent information about in public sources. Here’s what we check and set up when optimizing a site for AI search:
- Crawlable pages — key text is visible without JavaScript, and robots.txt doesn’t block AI search crawlers.
- Search indexes — Google for Gemini and AI Overviews, Bing for ChatGPT search and Copilot; we submit new pages through IndexNow.
- Structured data — Organization, Service, FAQPage, Product, BreadcrumbList.
- llms.txt — a short guide to your site and key pages for language models; the standard is new and not supported everywhere, but it doesn’t break anything.
- Off-site mentions — business directories (Clutch, Google Business Profile), industry media, customer reviews.
- Consistent facts — the same name, services, markets, and contacts everywhere your company appears.
GEO vs. SEO: what’s the difference
SEO competes for a spot in Google’s list of links, while GEO competes for a mention inside a ready-made AI answer. They share the same foundation, which is why we run them together.
| Factor | SEO | GEO |
|---|---|---|
| Goal | Rankings and clicks from search results | A mention and link in the AI answer |
| Where it works | Google, Bing | ChatGPT, Gemini, Perplexity, Copilot, AI Overviews |
| What matters | Technical health, keywords, backlinks | Clear facts, markup, mentions, and reviews |
| How we measure | Search Console, GA4 | Regular answer checks, AI referrals in GA4 |
AI SEO services: what’s included and pricing
AI SEO services combine SEO and GEO in one scope of work: your site gets ready both for Google results and for AI assistant answers. We quote the price after the audit, because the scope depends on your site, not on a package name.
- Start — a preliminary analysis for $100: we review your site and AI answers to your key customer questions.
- Audit — a full picture of your visibility in Google and AI, plus a prioritized plan.
- Monthly work — site updates, content, mentions, and reporting.
Pricing depends on:
- the size of your site;
- the number of languages and markets;
- the state of your structured data;
- how many third-party mentions need to be earned.
As an AI SEO agency, we don’t sell “a bundle of ChatGPT mentions”: you pay for specific work, not a promise.
What GEO optimization includes
AI visibility audit
We ask AI your customers’ questions and record who it recommends.
AI crawler access
We set up robots.txt, llms.txt, and IndexNow so pages get indexed faster.
Structured data
Organization, Service, FAQPage, and Product markup tells models who you are.
Brand facts
The same name, services, and contacts on your site and every profile.
Citable content
Pages where the first sentence is a direct answer to a customer question.
Mentions and reviews
Directories like Clutch and customer reviews — sources AI trusts.
How we work
Diagnostics
We check ChatGPT, Gemini, Perplexity, and AI Overviews against your customers’ questions.
Website
Technical foundation, markup, and copy that language models understand.
Mentions
Profiles, directories, and articles where others write about you.
Report
Every month we rerun the same queries and show you what changed.
Frequently asked questions
What is Generative Engine Optimization (GEO)?
Generative Engine Optimization (GEO) is preparing your website and brand so AI assistants can find them and mention them in their answers. The acronym has nothing to do with geography or geotargeting. The work covers AI crawler access, structured data, clear company facts, content with direct answers, and mentions on third-party platforms.
How much does GEO cost?
We quote GEO after the audit; the first step is a preliminary analysis for $100. The price depends on the size of your site, the number of languages and markets, the state of your structured data and brand facts, and how many third-party mentions need to be earned. The work is monthly: checking AI answers, updating the site, building mentions, and reporting on what changed.
How long does it take for a brand to show up in AI answers?
There’s no fixed timeline: AI assistants update their knowledge and sources at different rates. Assistants that search the web, like Perplexity, ChatGPT search, and AI Overviews, can pick up site changes sooner, while knowledge built into the model itself updates less often. That’s why we rerun the same queries every month and record which answers mention your brand.
Can you guarantee that ChatGPT will recommend my company?
No — honestly, no one can guarantee a mention in ChatGPT or any other AI. Answers depend on how the question is phrased, the language, the user’s location, and the sources the model finds at that moment. We work on what influences them — your site, markup, brand facts, and mentions — and show the results in a monthly report.
Do I need GEO if I already do SEO?
Yes, if your customers ask AI assistants about services like yours. SEO provides the foundation, but AI also relies on off-site mentions, reviews, consistent company facts, and access for its own crawlers. The good news: part of the work is already done, and GEO builds on SEO without rebuilding your site.
What do you need from us to start GEO?
To start, we need your website URL, the services and strengths you want AI to know about, and the questions customers ask before they buy. Tell us which competitors you get compared with and where your company already has profiles on third-party platforms. With that, we ask AI assistants your customers’ questions, record the answers, and after the preliminary analysis for $100 give you the scope of work and a quote.
Other formats
We’ll show you your future website and what it will cost
Free consultation: we’ll dig into your niche and competitors and propose a structure, estimate, and timeline — even if you’re still comparing agencies.
- Estimate and timeline — before we start
- Payment in stages
- The site and all accounts are yours
After you send a request, our lead manager will contact you: they’ll give you a free consultation, discuss your goals, and answer your questions about strategy.