ChatGPT Optimization: Get Recommended recommendations in ChatGPT
About the service
ChatGPT optimization is the work of shaping your website and brand presence around how ChatGPT finds information and makes recommendations. When ChatGPT searches the web, it reads pages through its own crawler, OAI-SearchBot, relies on search indexes including Bing, and cites sources with links. If your site isn’t there or your facts conflict, it will recommend someone else.
This work is led by our SEO/GEO specialist, who has over 10 years of experience with Google, with our designer and developer on the same team. We check access for OpenAI’s crawlers, set up Bing Webmaster Tools and IndexNow, and add structured data and pages that answer customer questions directly. We also build mentions and reviews on platforms ChatGPT finds in search.
No one can guarantee a ChatGPT recommendation: the answer depends on the wording, language, location, and whether search is on. So instead of a promise, you get a monthly report on which questions trigger a mention of your brand, which pages get cited, and what changed.
- How we work
- monthly retainer
- Price
- after the audit
- We track
- ChatGPT with and without search
- Getting started
- preliminary analysis — $100
How to get recommended by ChatGPT
ChatGPT recommends companies it can find clear, consistent information about across several independent sources. Its answers draw on two layers:
- Model knowledge — what it learned during training. It updates rarely, and you can only influence it through a long-term brand presence online.
- Real-time search — pages ChatGPT finds and reads while it answers. This is where site changes and new mentions work fastest.
That’s why ChatGPT optimization covers both technical access to your pages and your reputation beyond your site: reviews, directories, and articles that mention you alongside your service.
ChatGPT SEO checklist for your website
Your site is ready for ChatGPT when the assistant can read it, find it in an index, and understand it without ambiguity. We check that:
- robots.txt doesn’t block OAI-SearchBot or ChatGPT-User; GPTBot collects training data and can be blocked separately;
- your site is in Bing’s index, and new pages go out through IndexNow;
- key text is visible without JavaScript;
- every service has its own page with a description, terms, service area, and timelines;
- Organization, Service, and FAQPage markup is in place, plus Product for online stores;
- your name, contacts, and company description match on your site, Google Business Profile, Clutch, and LinkedIn.
What's included
Answer audit
We ask ChatGPT your customers’ questions and record who it recommends.
OpenAI crawler access
We check robots.txt and your server so OAI-SearchBot can see your pages.
Bing and IndexNow
We set up Bing Webmaster Tools and submit new pages right away.
Answer-ready pages
Services, terms, and FAQs that are easy to quote word for word.
Schema and llms.txt
Organization, Service, and FAQPage markup describes your company clearly.
Mentions and reviews
Clutch, Google Business Profile, industry media — where ChatGPT looks.
How we work
Customer questions
We list the prompts people use to ask ChatGPT about your service.
Diagnostics
We record answers, sources, and the competitors ChatGPT recommends.
Site and sources
We fix your site, indexing, and profiles so your facts match everywhere.
Monitoring
Every month we rerun the same questions and report what changed.
Frequently asked questions
Can you guarantee a spot in ChatGPT recommendations?
No, nobody can guarantee that, and a promise to “get you into ChatGPT” is a red flag. The answer depends on the question, the language, the user’s location, and the sources the assistant finds at that moment. We work on what influences it and show you every month how real answers change.
How much does ChatGPT optimization cost?
We quote the price after the audit, which begins with a preliminary analysis for $100. Pricing depends on the size of your site, the number of languages and markets, how well you’re indexed in Bing and Google, and how many third-party mentions need to be earned. The work is monthly.
When will my brand start showing up in ChatGPT answers?
There’s no fixed timeline. Answers that use search can pick up site changes and new mentions fairly quickly — as soon as the pages are indexed. The model’s built-in knowledge updates less often, so results there take longer to build.
Should I allow GPTBot on my site?
For ChatGPT search, the crawler that matters is OAI-SearchBot, and we keep it unblocked. GPTBot collects data to train OpenAI’s models, so you can block it separately without losing visibility in ChatGPT search. It’s your call — we’ll explain the trade-offs of both options.
Is ChatGPT optimization the same as using ChatGPT for marketing?
No. ChatGPT optimization means getting the assistant to mention your brand in its answers. Using ChatGPT for marketing means using the tool itself for copy, ideas, and content plans. This page covers the first; we handle the second as part of our social media and content work.
How do you check whether ChatGPT mentions my brand?
We manually ask ChatGPT the same set of customer questions in the languages of your markets and record the answers and cited sources. We also track referrals from chatgpt.com in GA4. Both go into the monthly report.
Other formats
We’ll show you your future website and what it will cost
Free consultation: we’ll dig into your niche and competitors and propose a structure, estimate, and timeline — even if you’re still comparing agencies.
- Estimate and timeline — before we start
- Payment in stages
- The site and all accounts are yours
After you send a request, our lead manager will contact you: they’ll give you a free consultation, discuss your goals, and answer your questions about strategy.