Real estate / Development
Y28 Future Real Estate
In 5 months, inquiries grew from 5 to 64 per week.
- 64
- Inquiries per week
- $7
- Cost per lead
- 23%
- Apartments sold online
Challenge
The developer was bringing a new residential complex to market with no established brand or online presence. Potential buyers couldn’t find information online. The sales team was getting fewer than 5 inquiries a week, mostly through cold calls.
Our solution
- We built a showcase website for the complex with 3D visualization, interactive apartment floor plans, and online reservations. We created a brand book and a unified communication style and set up a request form with an automatic callback.
- We launched targeted ads on Google and Meta for people aged 28–50 with the right income level. We optimized the site for searches like “buy an apartment” + the name of the city or a nearby district and set up retargeting for site visitors.
Result
In 5 months, inquiries grew from 5 to 64 per week. The cost per lead was about $7, compared with $41 for cold calling. Online channels sold 23% of the first-phase apartments.
