Sports / Sporting goods
StM
In 5 months, organic traffic grew 2.8x thanks to SEO and content.
- ×2.8
- Organic traffic growth
- +64%
- Average order value growth
- 12
- New partner clubs
Challenge
StM, an online store for fencing equipment, had a narrow audience and little recognition among sports clubs and federations. The site didn’t reach the top for target queries, and the average order value stayed low — customers bought single items instead of full sets. Most orders came only from regular customers.
Our solution
- We ran an SEO audit and rewrote product pages with detailed descriptions, technical specs, and advice on choosing equipment. We launched content marketing — articles on fencing technique, gear reviews, and beginner guides — and set up structured data markup for product listings in Google Shopping.
- We created bundle offers for beginners, amateurs, and professionals — the average order value grew thanks to bundling. We launched targeted ads on Facebook and Instagram for coaches, clubs, and parents of young athletes and introduced a discount program for sports schools and federations placing bulk orders.
Result
In 5 months, organic traffic grew 2.8x thanks to SEO and content. The average order value rose 64% after bundle offers were introduced. The store brought on more than 12 new partner clubs and sports schools that regularly place bulk equipment orders.
