Online store
Air Soft Shop
In 3 months, the conversion rate rose from 0.8% to 2.4%.
- +187%
- Store revenue growth
- 2.4%
- Site conversion rate
- ×2.7
- Organic traffic growth
Challenge
The client had low online sales despite a wide product range. The site’s conversion rate never exceeded 0.8%, and the outdated design drove shoppers away. Catalog search was inconvenient, and checkout was complicated. The site was poorly indexed by search engines, and organic traffic had stalled.
Our solution
- We fully redesigned the online store with a focus on UX and conversion. We introduced convenient product filters by category, brand, and price range, cut checkout down to 3 steps, and added cross-sell and “Frequently bought together” blocks.
- We optimized the site for the niche’s key search queries and added structured data to product pages. We launched Google Shopping and remarketing campaigns with a ROAS of 4.2 and set up abandoned-cart email triggers that recovered 18% of incomplete purchases.
Result
In 3 months, the conversion rate rose from 0.8% to 2.4%. The average order value grew 34% thanks to cross-sell blocks. Organic traffic grew 2.7x, and total store revenue increased 187% over the previous quarter.
