Fashion / Clothing
SK Fashion Store
In 3 months, Instagram grew from 1,200 to 8,700 followers.
- ×7.2
- Instagram growth
- 41%
- Online share of revenue
- +22%
- Average online order value
Challenge
An offline clothing store with a small audience and no online sales. The Instagram account had only 1,200 followers, and sales through social media were rare. There was no online store and no SEO of any kind. The owner didn’t know how to scale the business beyond the local market.
Our solution
- We built an online store with a user-friendly catalog, filters, and fast checkout. We launched an SMM strategy for Instagram and TikTok with 5 Reels a week and set up targeted ads for women aged 18–35 in the region.
- We added a loyalty program and automatic discounts for repeat customers, optimized product listings for Google Shopping, and set up remarketing to people who viewed products without buying.
Result
In 3 months, Instagram grew from 1,200 to 8,700 followers. Online sales made up 41% of the store’s total revenue. The average order value online turned out to be 22% higher than in-store.
