Level UP Permanent Makeup

Challenge

The permanent makeup artist worked only through referrals — no website, no social media, and no steady flow of new clients. Her bookings depended on word of mouth, and income dropped sharply in slow months. Potential clients couldn’t find her online and went to competitors.

Our solution

1. We built a landing page with a portfolio, price list, and online booking form. We set up and activated her Instagram profile with regular before-and-after posts and launched targeted ads on Instagram and Facebook for women aged 22–45 within 7 km of her location.
2. We connected an online booking system with automatic reminders for clients and introduced a loyalty program: a discount for repeat visits and a bonus for referring a friend. We also set up review collection after every session to strengthen social proof on her profile.

Result

In 4 months, the artist went from an unpredictable schedule to being fully booked 3 weeks ahead. New clients now come through the website and targeted ads, not just referrals. The average order value grew thanks to package deals and advance booking.