Keyword research & structure built on real demand
About the service
Keyword research is a map of demand: the words people type into Google when they look for what you sell. Without it, pages get created at random — they either compete with each other or don’t match any query at all. It’s the step to take before launching a new site, redesigning, or entering a new market or language.
We pull queries from Search Console, Google Keyword Planner, and professional SEO tools, clean out the noise, and group them by intent: who wants to buy and who wants to learn. Each language and market gets its own research. With design and development on the same team, the structure becomes a prototype, not a forgotten spreadsheet.
You get a keyword core, a page map with URLs, headings, and meta tags, and a content plan for the months ahead.
- How we work
- monthly retainer
- Price
- after the audit
- Deliverable
- keyword map & structure
- Getting started
- preliminary analysis — $100
What’s included
Query research
We gather queries from several sources, long tail included.
Clustering
We group queries by intent so every page has its own topic.
Competitors
We see which queries bring your competitors traffic.
Site structure
We build the section tree and logical internal linking.
Meta tags
We write titles, descriptions, and H1s for each page’s queries.
Multiple languages
We research keywords separately for each language and market.
How we work

Brief
We go over your product, regions, and business priorities.

Research and cleanup
We collect queries and filter out the irrelevant ones.

Clusters
We group queries and assign them to pages.

Structure
We hand over the page map and a content plan for the months ahead.
Frequently asked questions
How much does keyword research cost?
We quote keyword research and site structure after the audit; the first step is a preliminary analysis for $100. The price depends on how many business lines and product categories you have, how many languages and markets you target, and whether you need a page map with meta tags and a content plan. Each language gets its own research, so a site in three languages means three studies, not one plus a translation.
How long do keyword research and site structure take?
It depends on scope: a keyword core for a service business with a few offerings comes together much faster than one for a store with hundreds of categories or a multilingual site. We give you an exact timeline after the preliminary analysis. The work runs in stages — brief, research and cleanup, clusters, structure — and you see results at each step, so development can start on sections that are already approved.
Can we just translate our keyword list into another language?
No, a word-for-word translation of a keyword list rarely works: people in different countries search for the same thing using different words, and many translated queries have no real search volume. That’s why we research each language and market separately — an English-speaking audience in the US and a Ukrainian-speaking one in Ukraine phrase the same need differently. Translation is a starting point for research, not a finished keyword core.
What do you need from us to start keyword research?
To start, we need a description of your products or services, the regions and languages you work in, and the business lines that should bring in the most leads. Access to Search Console, examples of competitors, and any queries you already know customers use to find you are also helpful. We cover all of this in the brief, and after a preliminary analysis for $100 we give you the scope and a quote.
Other formats
Visibility audit: Google & AI
We break down how Google and AI assistants see you: site errors, rankings, mentions. A prioritized action plan. Learn moreTechnical SEO
Speed, indexing, URL structure, schema markup, and Core Web Vitals. Learn moreSEO content
Content that ranks and sells: landing pages and blog posts. Learn moreLocal SEO (Google Maps)
Your Google Maps profile, reviews, and local searches — so people nearby can find you. Learn moreLink building
We build a high-quality backlink profile without the risk of penalties. Learn moreSEO services
Full-service SEO for Google: technical fixes, content, and links — with a monthly plan and report. Learn moreSEO audit
A technical and SEO audit checked by hand — a report and a prioritized fix list. Learn moreWe’ll show you your future website and what it will cost
Free consultation: we’ll dig into your niche and competitors and propose a structure, estimate, and timeline — even if you’re still comparing agencies.
- Estimate and timeline — before we start
- Payment in stages
- The site and all accounts are yours
After you send a request, our lead manager will contact you: they’ll give you a free consultation, discuss your goals, and answer your questions about strategy.

