Technical SEO audit checked by hand
About the service
A technical SEO audit is a hands-on review of how Google crawls, indexes, and understands your pages, plus a list of the specific errors that keep your site from getting traffic from Google Search. It’s worth ordering before you start SEO work, after a redesign or a move to a new domain, or when impressions in Search Console drop for no obvious reason. To see whether ChatGPT, Gemini, and AI Overviews mention your brand, order the separate Google and AI visibility audit; ongoing work is part of our SEO services.
The audit is led by our SEO specialist, who has spent over 10 years working with Google. Automated crawlers are only the first step: we check every finding by hand, discard false alarms, and estimate each issue’s traffic impact and fix effort. A developer on our team spells out how to fix it in your CMS.
You get a report, a prioritized task list, and a walkthrough call. It’s a one-off service: you can make the fixes yourself or hand them to us.
- Timeline
- from 5 business days
- Price
- from $250
- Deliverable
- report and fix plan
- Getting started
- free consultation
Technical SEO audit: what we check
A technical audit shows whether Google can crawl, index, and correctly understand every important page without obstacles. Our checklist covers:
- crawling and indexing: robots.txt, sitemaps, canonicals, noindex;
- server response codes, redirects, and broken links;
- page speed and Core Web Vitals, especially on mobile;
- duplicate pages and URL parameters;
- Schema.org structured data and hreflang for language versions;
- errors and warnings in Search Console.
A full, comprehensive site audit adds keyword research, content, your backlink profile, and a competitor comparison.
What you get: the audit report
The result isn’t a tool export with hundreds of rows — it’s a document your team can start working from the next day.
- a description of each issue with example URLs and why it matters;
- a priority level: critical, important, can wait;
- a technical brief for your developer, specific to your CMS;
- an effort estimate for every fix;
- a walkthrough call to answer your team’s questions.
The report is yours to keep — work from it in-house or hand it to any contractor.
Online SEO audit tools vs. a manual audit
An online SEO audit is an automated check by a tool: it finds common errors in minutes but knows nothing about your business. A manual audit explains which of those errors actually affect traffic and where to start.
| Criteria | Online tool | Manual audit |
|---|---|---|
| Speed | Minutes | From 5 business days |
| False alarms | Many | Filtered out by hand |
| Priorities | Generic | Based on your business impact |
| Output | A list of warnings | A report and fix plan |
What's included
Indexing
Robots.txt, sitemaps, canonicals, and noindex: can Google see the right pages.
Page speed
Core Web Vitals on mobile and desktop and what slows your pages down.
Redirects and duplicates
Broken links, redirect chains, and duplicate pages.
Site structure
Click depth, internal links, and orphan pages no one links to.
Meta tags and content
Titles, descriptions, H1s, thin copy, and pages competing for one query.
Markup and languages
Schema.org, hreflang, and errors in Search Console.
How we work
Consultation
A free call about your site and goals, where we agree on the audit’s scope and price.
Crawling
We run a crawler over the site and pull in Search Console and GA4 data.
Manual review
We check every error by hand and estimate its impact on traffic.
Report and walkthrough
We deliver the report and tasks and explain everything on a call.
Packages and pricing
Express
- Site size and CMS
- Indexing, robots.txt, and sitemap
- Speed of key pages
- Top risks to fix first
- Short prioritized report
Technical
- Full technical checklist
- Core Web Vitals and mobile
- Redirects, duplicates, broken links
- Structured data and hreflang
- Tasks for your developer
Comprehensive
- Everything in the technical audit
- Keyword research and search visibility
- Content and competing pages
- Backlink profile
- Competitor comparison
Frequently asked questions
How much does an SEO audit cost?
An SEO audit is a one-off service with three levels: express from $250, technical from $500, and comprehensive from $800. The price depends on the number of pages, your CMS, and how deep the review goes: a technical audit focuses on indexing and speed, while a comprehensive one adds keywords, content, and links. We agree on the exact scope and price during a free consultation, before work begins.
How long does a technical SEO audit take?
From 5 business days. The timeline depends on the size of the site: a store with thousands of products takes longer than a service website. We give you the exact timeline along with the price.
What’s the difference between a technical and a comprehensive audit?
A technical audit answers whether Google can properly crawl and index your site. A comprehensive audit also looks at whether your pages match what customers search for, what your backlink profile looks like, and where competitors are ahead. Before starting SEO work, the comprehensive audit is usually more useful.
Is a free online SEO audit enough?
For a first check, yes; for making decisions, no. Online tools show symptoms without priorities and often raise alarms over minor issues. A manual audit explains what actually affects your traffic and where to start.
Who fixes the issues you find?
That’s up to you. The report is written so your developer can work from it independently, or you can hand the fixes to our developer and SEO specialist.
How is this different from an AI visibility audit?
This audit covers classic SEO: technical health, indexing, and your site’s visibility in Google. If you want to check what ChatGPT, Gemini, and Google’s AI Overviews say about your brand, that’s a separate service — the Google and AI visibility audit.
Other formats
Visibility audit: Google & AI
We break down how Google and AI assistants see you: site errors, rankings, mentions. A prioritized action plan. Learn more
Technical SEO
Speed, indexing, URL structure, schema markup, and Core Web Vitals. Learn more
Keyword research & structure
We research your core keywords and build a page structure around search demand. Learn more
SEO content
Content that ranks and sells: landing pages and blog posts. Learn more
Local SEO (Google Maps)
Your Google Maps profile, reviews, and local searches — so people nearby can find you. Learn more
Link building
We build a high-quality backlink profile without the risk of penalties. Learn more
SEO services
Full-service SEO for Google: technical fixes, content, and links — with a monthly plan and report. Learn more
We’ll show you your future website and what it will cost
Free consultation: we’ll dig into your niche and competitors and propose a structure, estimate, and timeline — even if you’re still comparing agencies.
- Estimate and timeline — before we start
- Payment in stages
- The site and all accounts are yours
After you send a request, our lead manager will contact you: they’ll give you a free consultation, discuss your goals, and answer your questions about strategy.