Legal services
Lawgic
In 3 months, the site reached Google’s top 5 for 14 target queries in the firm’s city.
- 29
- Inquiries per month
- 68%
- Lead-to-client conversion
- Top 5
- Google ranking for 14 key queries
Challenge
Lawgic, a law firm, provided high-quality services, but most clients came only through personal referrals. The website generated no inquiries — it served as an online business card, with no clear positioning and no landing pages for specific services. Less experienced competitors held the top positions on Google and were winning potential clients.
Our solution
- We redesigned the website with a focus on results and the team’s expertise. We built separate landing pages for each practice area: corporate law, employment disputes, real estate, and business protection. We optimized the pages for search queries and added structured sections with case studies and client reviews.
- We launched Google Ads campaigns for high-intent legal help queries, clearly segmented by practice area. We introduced an online form for an initial consultation with a guaranteed reply within 2 hours and set up retargeting for visitors who viewed service pages but didn’t submit a request.
Result
In 3 months, the site reached Google’s top 5 for 14 target queries in the firm’s city. Online inquiries grew from zero to 29 per month, and 68% of them converted into paying clients. The firm was able to scale and hired two more lawyers to handle the growing flow of clients.
