Sports / Fitness
K1 Private Boxing Training
In 2 months, gym occupancy rose from 40% to 91%.
- 91%
- Gym occupancy
- 38
- Active clients
- 2,400
- Instagram followers
Challenge
The boxing coach got clients only through personal connections. There was no website, and social media was updated irregularly. The gym ran at just 40% of capacity, and new bookings came in chaotically through messaging apps. There was no branding.
Our solution
- We created a landing page presenting the coach, with video testimonials from students and online booking for a trial session. We designed a pricing system — single sessions, packages, and monthly memberships — and set up automatic booking confirmation.
- We launched an Instagram account with regular content: training videos, student results, and educational posts. We ran targeted ads for men aged 20–40 within 5 km of the gym and set up Google My Business for local search.
Result
In 2 months, gym occupancy rose from 40% to 91%. The number of active clients grew from 12 to 38. Instagram reached 2,400 followers and became the main source of new bookings.
