Content strategy for social media
About the service
You need a content strategy when your social media runs on “whatever we have this week”: posts go out, but leads and brand awareness don’t grow. A strategy answers simple questions — who we’re talking to, what they should think about you, and what they should do after reading a post.
We start with your business, not with trends: your product, your audience, your competitors, and the path a customer takes to buy. Then we define positioning and tone of voice, build content pillars for each stage of that path, and decide which formats and platforms you actually need.
You get a document anyone can work from — your social media manager, another agency, or us. It covers positioning, content pillars, sample topics, and a content calendar for the first month.
The plan goes straight into production: Instagram management and Reels & TikTok videos.
- Timeline
- from 2 weeks
- Price
- after an estimate
- What you get
- strategy + calendar
- Getting started
- free consultation
What’s included
Profile audit
We review your accounts and what’s already working in them.
Competitor research
We look at what competitors post and where there’s room for you.
Audience profile
We describe your customers and the questions they ask before buying.
Positioning and tone
We define what sets you apart and how your brand sounds on social.
Content pillars
Pillars for every stage of the customer journey — from first touch to inquiry.
Content calendar
A monthly posting plan with topics and formats for each platform.
How we work
Brief
We talk to you and your sales team about goals, the product, and common customer questions.
Research
We audit profiles, competitors, and your audience to find what’s worth talking about.
Strategy
Positioning, tone, pillars, and formats — we sign off on each section with you.
Content calendar
We plan the first month and hand the strategy to your team or take it on ourselves.
Frequently asked questions
How much does a social media content strategy cost?
We price a content strategy after an estimate, and the first consultation is free. The cost depends on the number of platforms, how complex your product is, how many audience segments you serve, and how deep the competitor research goes. You get a profile audit, an audience profile, positioning and tone of voice, content pillars, and a content calendar for the first month.
How long does it take to create a content strategy?
A content strategy takes as little as 2 weeks. The timeline depends on the number of platforms and audience segments, and on how quickly you share account access and answer the brief. The work runs in four stages — brief, research, strategy, and content calendar — and we sign off on each section with you before moving on.
What's the difference between a content strategy and a content calendar?
A content strategy explains why and for whom you post; a content calendar says exactly what goes out and when. The strategy sets positioning, tone, content pillars, and platforms for the long run, while the calendar lists specific topics and formats for the next month. A calendar without a strategy quickly turns into posting for the sake of posting, so we deliver both.
What do you need from us to start on a content strategy?
To get started, we need one briefing call with you and your sales team, plus access to your profile analytics. Tell us about your product, your goals for the coming months, the questions customers usually ask, and the competitors you know. If you have a brand book, a pitch deck, or past content calendars, send those too. You can start with a free consultation.
Other formats
We’ll show you your future website and what it will cost
Free consultation: we’ll dig into your niche and competitors and propose a structure, estimate, and timeline — even if you’re still comparing agencies.
- Estimate and timeline — before we start
- Payment in stages
- The site and all accounts are yours
After you send a request, our lead manager will contact you: they’ll give you a free consultation, discuss your goals, and answer your questions about strategy.