{"id":1010,"date":"2026-10-02T10:35:51","date_gmt":"2026-10-02T10:35:51","guid":{"rendered":"https:\/\/www.theonebly.com\/?p=1010"},"modified":"2026-10-02T10:36:02","modified_gmt":"2026-10-02T10:36:02","slug":"what-is-a-landing-page","status":"publish","type":"post","link":"https:\/\/www.theonebly.com\/en\/what-is-a-landing-page\/","title":{"rendered":"What Is a Landing Page: What It Is For, What It Consists Of and Examples"},"content":{"rendered":"<p>A <strong>landing page<\/strong> is a single-page website created for one goal: to make a visitor leave a request, call, buy or subscribe. Everything on the page works for that action, and there are no unnecessary clicks. One thing matters: a landing page is not a \u201csmall website\u201d but a tool for a specific offer and a specific audience.<\/p>\n<h2>How a landing page works<\/h2>\n<p>A landing page is built around three things: one offer, one target action and the traffic that comes to it. A person arrives from an ad, search or social network, immediately sees what is offered and can take a step: leave contacts or place an order. That is why a landing page is often set up after launching ads such as <a href=\"https:\/\/www.theonebly.com\/en\/services\/ppc\/meta-ads\/\">Meta Ads<\/a> or <a href=\"https:\/\/www.theonebly.com\/en\/services\/ppc\/ppc-advertising\/\">search advertising<\/a>.<\/p>\n<h2>What a landing page consists of<\/h2>\n<p>The structure depends on the niche, but it usually has these blocks:<\/p>\n<ol>\n<li><strong>First screen.<\/strong> A headline that explains the offer, a short subheading and an action button. If it is unclear here how you are useful, most visitors will leave.<\/li>\n<li><strong>Benefits.<\/strong> What the client gets, in the language of results rather than a list of features.<\/li>\n<li><strong>How it works.<\/strong> Simple steps from request to result to remove the fear of the unknown.<\/li>\n<li><strong>Proof.<\/strong> Reviews, case studies, numbers, client logos, certificates.<\/li>\n<li><strong>Answers to objections.<\/strong> A block of questions and answers about price, timing and guarantees.<\/li>\n<li><strong>Form or action button.<\/strong> A short request form without extra fields.<\/li>\n<li><strong>Contacts.<\/strong> Phone, messengers, address, so the client can get in touch in a convenient way.<\/li>\n<\/ol>\n<h2>Types of landing pages<\/h2>\n<ul>\n<li><strong>Service landing page.<\/strong> Explains one service and leads to a request: repair, consultation, training, legal help.<\/li>\n<li><strong>Product landing page.<\/strong> Presents one product with benefits, specifications and an \u201cOrder\u201d button.<\/li>\n<li><strong>Event or promotion landing page.<\/strong> A webinar, an event or a seasonal offer with a limited term.<\/li>\n<li><strong>Lead-capture landing page.<\/strong> Offers a useful resource (a guide, a checklist) in exchange for an email or phone number.<\/li>\n<\/ul>\n<p>If you need a landing page for a specific offer, see our <a href=\"https:\/\/www.theonebly.com\/en\/services\/web-design\/landing-page\/\">landing page development<\/a> service.<\/p>\n<h2>Landing page or corporate website<\/h2>\n<p>These are different tools that solve different tasks:<\/p>\n<table>\n<thead>\n<tr>\n<th>Parameter<\/th>\n<th>Landing page<\/th>\n<th>Corporate website<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Goal<\/td>\n<td>One target action<\/td>\n<td>Presenting the company and all its services<\/td>\n<\/tr>\n<tr>\n<td>Scope<\/td>\n<td>One page<\/td>\n<td>Several pages and sections<\/td>\n<\/tr>\n<tr>\n<td>Main traffic<\/td>\n<td>Ads and targeted channels<\/td>\n<td>Search, brand, direct visits<\/td>\n<\/tr>\n<tr>\n<td>Launch time<\/td>\n<td>Usually shorter<\/td>\n<td>Longer, depends on the structure<\/td>\n<\/tr>\n<tr>\n<td>Search optimization<\/td>\n<td>Limited options<\/td>\n<td>Wider options<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>We wrote about how to choose in the article <a href=\"https:\/\/www.theonebly.com\/en\/landing-page-or-corporate-website-what-to-choose-for-your-business\/\">\u201cLanding page or corporate website\u201d<\/a>. If you need a presentation of the whole company, see the <a href=\"https:\/\/www.theonebly.com\/en\/services\/web-design\/corporate-website\/\">corporate website<\/a> service.<\/p>\n<h2>When a business needs a landing page<\/h2>\n<ul>\n<li>you launch ads for one service or product and want to test demand;<\/li>\n<li>you need leads fast, without building a full website;<\/li>\n<li>you enter a new market or test a new offer;<\/li>\n<li>you have a seasonal promotion, an event or a limited offer;<\/li>\n<li>your main audience comes from ads, not from search.<\/li>\n<\/ul>\n<h2>How much a landing page costs and how to create one<\/h2>\n<p>There are two main ways: build the page yourself with a builder or order development from a studio. A builder suits simple hypothesis tests, while a studio is the choice when you need a thought-out structure, a design that fits your brand, fast loading and set-up lead tracking. The cost depends on the number of blocks, the complexity of the design, the need for copy and visuals, and integrations with a CRM or messengers. That is why we name the price after assessing the task, and the consultation is free.<\/p>\n<h2>Common landing page mistakes<\/h2>\n<ul>\n<li><strong>Several goals on one page.<\/strong> When you offer to buy, subscribe and download at the same time, a person does nothing.<\/li>\n<li><strong>A weak first screen.<\/strong> An unclear offer in the first seconds means the visitor will close the page.<\/li>\n<li><strong>No proof.<\/strong> Without reviews, case studies and numbers it is hard to believe the promises.<\/li>\n<li><strong>A long form.<\/strong> The more fields, the fewer leads: ask only for what you need.<\/li>\n<li><strong>Slow loading.<\/strong> A heavy page loses visitors before the first screen appears. Our <a href=\"https:\/\/www.theonebly.com\/en\/services\/web-design\/website-speed-optimization\/\">website speed<\/a> service explains how to fix it.<\/li>\n<li><strong>Leads are not tracked.<\/strong> Without analytics it is impossible to understand which traffic source works.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>A landing page is a single-page website created for one action: a lead, a call or a purchase. We explain what a landing page is, what it consists of, how it differs from a corporate website and when a business needs one.<\/p>\n","protected":false},"author":1,"featured_media":1103,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[30],"tags":[],"class_list":["post-1010","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-insights-en"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.theonebly.com\/en\/wp-json\/wp\/v2\/posts\/1010","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.theonebly.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.theonebly.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.theonebly.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.theonebly.com\/en\/wp-json\/wp\/v2\/comments?post=1010"}],"version-history":[{"count":1,"href":"https:\/\/www.theonebly.com\/en\/wp-json\/wp\/v2\/posts\/1010\/revisions"}],"predecessor-version":[{"id":1011,"href":"https:\/\/www.theonebly.com\/en\/wp-json\/wp\/v2\/posts\/1010\/revisions\/1011"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.theonebly.com\/en\/wp-json\/wp\/v2\/media\/1103"}],"wp:attachment":[{"href":"https:\/\/www.theonebly.com\/en\/wp-json\/wp\/v2\/media?parent=1010"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.theonebly.com\/en\/wp-json\/wp\/v2\/categories?post=1010"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.theonebly.com\/en\/wp-json\/wp\/v2\/tags?post=1010"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}